What Makes This Course so especial

  • 100% Classroom delivery: We are among very few institutes across the globe which offers classroom delivery of such comprehensive programs.

  • 100% Placement* We offer 100% placement guarantee for students securing 65% or above aggregate in all Trimester/Semester rest are give 100% placement opportunity.

  • 100% Study loan: Students are offered 100% Study loan for all the courses by Axis Bank & other NBFC’s like Avanse, HDFC Credila etc. 

  • Experienced Faculty Team: Highly experienced Faculty team from Top B-schools & Industries. Multiple Projects and case studies to back each chapter of the entire program.

  • Campuses in Multiple Cities: State of the art campuses in multiple cities which allow students to enrol in classroom programs

  • Certificate: We joined hand with various Govt. authorities & Universities to offer these programs hence all the programs are Govt. approved.

  • Learning management system: Students can access unlimited content assignments Classroom recording etc. through our very sophisticated LMS.

  • Industry Cases: We use real-time industry cases studies which allow students to get the first-hand experience of real industry. 

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Course Detail

Digital marketing is nothing but promoting product, services or brand in one or more forms of electronic media be it television, social media, internet, mobile, radio etc.

Marketing practices have witnessed a paradigm shift in last 15 years. Presence of dominating marketing channels like social media has taken over almost all other form of traditional marketing. Flyer distribution has become an activity of past. Though Print media is still one of the main channels of marketing, but often it’s not cost effective.

Companies looking for better ROI from their marketing activities prefer to go for digital marketing, reason behind

  • Cost effective as compare to traditional marketing channels
  • Easy to track conversion
  • Easy to target and reach to the right audience

Digital media can be divided in three broad categories:

Own Media: Any media asset owned, controlled, and utilized to reach a prospective audience by any company is known to be own media. Websites, email marketing to subscribers, and company blogs are some of the example of typical owned media.

Paid Media: Medias which are not owned but used for targeting customers known as paid media. Social media marketing, google adword or simply PPC are some of the example of paid media.

Earned Media: We refer it as returns on branding, public relations professionals have historically called free media, something generated by word of mouth, buzz, or a communication “going viral.” 

What is Analytics in Digital Marketing?

The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Digital marketing programs or campaigns have a weak area, it’s analytics. It defines the success or failure of any marketing event.

To overcome failure companies can follow the below steps:

  • Define a Clear Goal or Objective of each campaign, the goal should be quantifiable.
  • Define key performance index for all marketing campaigns.
  • Define the parameters for success upfront by identifying targets for each KPI’s
  • Identify the segments of people / behavior / outcomes that we’ll analyze to understand why we succeed or failed

At the point when digital marketing and advertising started in the 1990s, the guarantee of advanced channels was to convey the right message to the right group of audience at the right time. Digital media has been sold as a nirvana of data accumulation, Analysis, and estimation that would yield the most proficient, improved program one could trust for.

But over the period of time the digital industry has seen a big transformation. The digital market has evolved as google market. Though our course focuses on almost all the aspect of digital marketing & analytics still google analytics is one of our key component.

We offer Approx. 60 hrs classroom program in digital marketing & analytics with our associate B-schools in various cities like Mumbai, Pune, Ahmedabd, Nagpur & Hyderabad in classroom mode whereas rest of India we offer online Live Virtual Classroom

Globally, there is a huge demand of trained Digital Marketing professionals who not only is an expert in DM also understands corporate ecosystem & stand with the need of an organization in order to meet sales targets.

We make sure through our program you achieve your desire Job, during the course you will learn:

  • How to analyze digital data
  • How to do customer segmentation
  • How to create promotions around your target audience
  • How to create reports
  • How to improve conversions through digital marketing
  • How to attempt Google Certification

Post completion of the program you are expected to be:

  • An expert of digital marketing world. You will successfully able to run digital campaigns with tangible outputs.
  • You will also be able to drive organizations to improve campaign output through Data Analytics.

Curriculum

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Learn Using Tools

As the program is completely practical oriented students can expect to use various cutting edge tools while working on test cases which again a prominent feature in all our courses.

Program Heads

PLACEMENT

YOU GIVE YOUR BEST WHILE STUDYING, WE WILL GIVE YOU THE BEST PLACEMENT

Our students are proven to be big assets to our corporate partners. Now-a-days when cost optimization becomes priority to most of the companies getting skilled resources is a challenge. We provide skilled resources in the entire possible domain of analytics. Our organization is a one-step solution for one’s analytics need from, resource to training & consulting. See Complete report

STUDENT FEEDBACK

“Data Panacea is a one stop solution. It takes care of every individual student and provides best studying material to prepare students easily throughout. Program content is undisputedly helpful & industry centric to enhance knowledge in the lines to it.”

“I would highly recommend Data Panacea’s program into business analytics to anyone seeking a step up in their career prospects in addition to gaining a broad-based education that would be a great asset in today’s global economy.”

“The course is very much in lines to current industry needs and standards. Working and taking any course is very difficult but Data Panacea weekend BA Program has made things easily available through every possible aspects.”

Digna Kothari, Analyst, Aviva Insurance